![]() Kellogg’s also uses broker and distributor system for certain products. Kellogg’s sells its products through its direct sales force for resale by grocery stores. Kellogg’s has various distribution channels such as convenience, vending, mini superstores and high frequency stores. ![]() Kellogg’s is focusing on emerging markets. The largest 4 markets for cereals are U.S., Canada, U.K. Also read Kellogg's SWOT Analysis, STP & Competitors Kellogg's Place & Distribution Strategy:įollowing is the distribution strategy in the Kellogg's marketing mix: Kellogg's Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. However, given their market leadership, the pricing strategy in the marketing mix of Kellogg's is often dominated by their own brands. As a part of its CSR initiative during the pandemic, the company donated cereals worth more than $10 million for fighting hunger globally. Kellogg’s keeps prices flexible to compete with other player and depending on sales growth. Kellogg’s regularly uses programs such as discounts and other schemes such as coupons which can be redeemed for free products. Pricing is based on research and market conditions. Kellogg’s is adapting its products according to consumer preference for healthier snacks with visible ingredients such as granola, fruits and nuts gluten-free Special K and Kashi sprouted grains and organic cereal.īelow is the pricing strategy in Kellogg's marketing strategy: ![]() Kellogg’s emphasises on innovation launching a range of new products and variants such as Cheez-It Crunch'd, Kellogg's Raisin Bran with Cranberries, Eggo gluten free waffles. New variants such as Pringles Tortillas have been introduced to increase sales. Pringles is the largest brand in this category. The US snacks segment consists of cookies, crackers, savory snacks, cereal bars and fruit flavored snacks. Along with breakfast cereals, the brand also owns snacks brands like Eggo, Gardenburger, Pringles & Sunshine Biscuits. Snacks generate $200 billion globally in total sales each year and represent significant share of worldwide sales. The US morning foods segment consists of products like cereal, toaster pastries, nutritional bars and beverages with prominent brands like Kellogg’s Cornflakes, Kellogg’s Chocos, Kellogg’s Frosties, Kellogg’s Coco-pops, Special-K, Kellogg’s Froot Loops etc. Breakfast cereal generates a revenue of more than $400 billion in sales globally each year and comprises majority of global sales. ![]() The products in the marketing mix of Kellogg’s covers breakfast cereals, as well as other foods items. Segments based on product catergory are US morning foods, US snacks. Kellogg’s has mulitple business segments which are based on product category or geography. The product strategy and mix in Kellogg's marketing strategy can be explained as follows: ![]()
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